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| Our logo didn't exactly have an easy birth into
this world ... After several attempts to work with input from aspiring
artists from all over the world. We found none of the resulting graphics
satisfactory. It seems some people doing graphics for the web are not in tune to the needs of businesses. If you spend the time to 'surf' around a bit and check out the product of these small web graphic companies - you will find that the artwork is a little stale in comparison to the professional graphics found on some professional sites. We were looking for a professional logo and were receiving stale images. Frustrated in our efforts to deal with these so-called web graphic artists, we turned to our local, in-house art department. Why didn't we start there?.... because when we started our logo adventure... our graphic imaging department was in transition and extremely busy at the time. As their schedule permitted, it was the BCG staffers that produced the only acceptable product. When the management team first viewed the logo at the top of this page they knew this was the public image they wanted to put across to the public. The logo "fit" into BCG Canada Inc. We attempt to keep things simple and clean. Burning rings of fire and flashing balls - just don't "fit" into the way we do things. The web as a whole has progressed a tremendous amount in the last couple of years. Two years ago - a web logo had to move and perform a trick or two... web authors were abusing the new found technologies that had just become readily available to anyone connected to the internet. Thankfully, we are slowly getting back to what is real, both in graphics and content alike. BCG Canada Inc. has always been ahead of the trends and in touch with the technologies, our logo is a great testimony to this way of thinking - clean - simple - professional. Our clients receive products that work and look great, NOT burning rings of fire. The finished logo is the core essence of our corporate identity form that day forward. With all promotional, advertising, clothing and printed material now having the same logo - we have finally achieved the consistent professional image that we were seeking. The project's success is directly attributed to the excellent work of Ryan Dowdeswell - Director of Graphic Imaging BCG Canada Inc. Ryan is a trained professional and the proof is in his work - we are very proud to have Ryan as a part of our team. This tidbit of information supports the fact that you get what you pay for and web development is no different than everything else. It is this commitment to excellence and professionalism that transforms into customer satisfaction - the underlying premise to BCG Canada Inc. |
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